The BJP has taken its campaign against the Congress from public meetings to mobile screens in Uttarakhand, using a series of AI-generated videos ahead of the upcoming assembly elections.
Published through the BJP Uttarakhand social media handles, the videos are presented under the title “Congress Bigg Boss”. They feature senior Congress leaders Harish Rawat, Ganesh Godiyal, Harak Singh Rawat and Pritam Singh in digitally created scenes suggesting conflict within the opposition party.
The clips are not real footage. Instead, AI has been used to animate the leaders’ faces and place them in dramatic situations, including arguments, tussles over chairs and confrontations styled like a wrestling arena.
Reality-show format enters campaign politics
The videos borrow familiar elements from reality television, including background music, loud sirens and theatrical voiceovers. Their central message is that Congress leaders are competing with one another and each sees himself as the party’s captain.
The format is designed for quick viewing and sharing on mobile phones. The BJP appears to be using short reels and memes to turn its criticism of alleged Congress infighting into easily consumable digital content.
This online campaign is running alongside competing political programmes on the ground. Congress has been associated in the report with a Nyay Yatra, a Bhumi Bachao campaign and allegations of corruption. The BJP, meanwhile, is conducting programmes described as the Loktantra Bachao and Arajkata Hatao Yatras.
The AI videos add a more entertainment-driven layer to that political contest. Rather than relying only on speeches or lengthy press conferences, the BJP’s social media campaign uses a reality-show concept to reach voters through their phones.
Congress calls the videos a diversion
Congress state vice-president Suryakant Dhasmana said the BJP was under pressure because of the nationwide movement over alleged vote theft. He also referred to the Rekha-Girdhari case and alleged that it had exposed corruption in the state.
Dhasmana said alleged problems related to mining, excise and crimes against women were important issues for people in Uttarakhand. He claimed the BJP had no answer on those matters and was therefore resorting to personal attacks and digital content.
He accused BJP workers of crossing political limits and said voters would not be misled. Dhasmana also alleged that people wanted relief from what he described as 10 years of misrule.
These remarks represent the Congress position. The material available for this report does not include a BJP response to Dhasmana’s allegations or a separate explanation from the party about the AI videos.
What the campaign means for voters
The videos show how election messaging is increasingly being adapted for short-form digital platforms. Their presentation can make a political attack more shareable, but the scenes should not be read as recordings of actual incidents involving the leaders.
The immediate contest is therefore taking place on 2 fronts: public campaigns focused on political and governance issues, and social media content designed to shape perceptions through satire and visual drama. The next stage will depend on how both parties respond as the assembly election campaign develops.
Conclusion
The BJP is using AI-generated “Congress Bigg Boss” videos to portray division among senior Congress leaders, while Congress is defending itself by highlighting alleged corruption, crime and governance concerns. The videos are digitally created and are not real footage.
Frequently Asked Questions
Q. What are the BJP’s AI videos called?
They are being released under the title “Congress Bigg Boss” through BJP Uttarakhand’s social media handles.
Q. Which Congress leaders appear in the videos?
The videos feature Harish Rawat, Ganesh Godiyal, Harak Singh Rawat and Pritam Singh.
Q. Are the scenes real recordings?
No. The report states that the scenes are created using AI and are not real footage.
Q. What style do the videos use?
They use reality-show elements such as background music, loud sirens, dramatic voices and digitally animated faces.
Q. What has Congress said about the campaign?
Congress state vice-president Suryakant Dhasmana said the BJP was avoiding questions about alleged vote theft, corruption, mining, excise and crimes against women.
Q. Which political campaigns are taking place on the ground?
The report mentions Congress’s Nyay Yatra and Bhumi Bachao campaign, along with the BJP’s Loktantra Bachao and Arajkata Hatao Yatras.
