Women exhibitors earned more than ₹10 lakh during a 5-day Diwali fair at Gandhi Park in Rudrapur, Udham Singh Nagar. The Swadeshi fair, organised by the Rudrapur Municipal Corporation, ran from 5 to 9 November and drew strong demand for local and handmade products.

The event was designed to help women become financially self-reliant by giving their skills access to a wider market. Women from rural areas also received an opportunity to display and sell their products directly to customers.

Products attract local buyers

Stalls featured homemade pickles, papad, earthen lamps, candles, decorative items, handloom goods, jute bags, clay utensils, woollen clothing and traditional food. Visitors bought the Swadeshi products in significant numbers, helping stallholders record sales of more than ₹10 lakh during the fair.

The Municipal Corporation provided the women with stalls, lighting and security without charge. These facilities reduced the cost of participation and enabled more exhibitors to present their products at the public event.

Several women said the fair produced an unusually strong response. Sunita Rawat from Kashipur said it was the first time she had seen sales on such a large scale. She said earthen lamps and decorative products generated particularly good earnings.

Rekha Mandal from Dineshpur said customers liked her homemade pickles and papad. According to her, all the stock was sold within 3 days, making the fair an important opportunity for her business.

Geeta Bisht from Rudrapur said handmade jute bags and decorative products received strong appreciation. She said she was now considering selling the products online as well.

Manju Sharma from Gadarpur said clay lamps and idols were in high demand. She thanked the Municipal Corporation for providing a platform and said the experience would help her expand her own work.

Municipal Corporation plans more fairs

Rudrapur Mayor Vikas Sharma described the event as more than a sales platform. He said it was a celebration of women’s confidence and showed that women could compete successfully when their skills received market support.

Sharma said similar fairs would be organised in the future to promote local products and support women’s self-reliance. The next step, according to the mayor’s statement, is to continue creating opportunities where women can reach customers directly.

Conclusion

The 5-day Swadeshi fair generated more than ₹10 lakh in sales for women exhibitors and connected local, handmade and traditional products with buyers. The Municipal Corporation has said such fairs will continue to support women and promote local products.

Frequently Asked Questions

Q. How much did women earn at the Rudrapur Diwali fair?

Women exhibitors earned more than ₹10 lakh during the 5-day fair.

Q. Where was the fair held?

The fair was held at Gandhi Park in Rudrapur.

Q. When did the fair take place?

It ran from 5 to 9 November.

Q. What products were sold at the fair?

Products included pickles, papad, earthen lamps, candles, decorations, handloom goods, jute bags, clay utensils, woollen clothing and traditional food.

Q. What support did the Municipal Corporation provide?

It provided women with free stalls, lighting and security.