Uttarakhand Chief Minister Pushkar Singh Dhami launched the official logo, website and song for Haridwar Kumbh Mela 2027 at a programme in Haridwar on October 12, 2026. The launch is aimed at taking the festival’s religious, spiritual and cultural identity to audiences across India and abroad.
The 3 official platforms will also support public access to information connected with the Kumbh. The website is intended to provide devotees, visitors and the wider public with authentic details about preparations and the event.
The programme was held at the auditorium of the Mela Control Building, also known as the CCR, in Haridwar. Dhami said the Kumbh represents India’s ancient spiritual tradition, Sanatan culture and public faith.
He said Haridwar Kumbh has special religious importance for crores of devotees. The state government, he added, is committed to organising Kumbh Mela 2027 as a grand and spiritually significant event, with arrangements planned to make it safe, orderly and accessible.
Logo reflects Haridwar’s religious identity
The official logo combines several symbols associated with Haridwar, the Ganga and Sanatan tradition. Its design includes Maa Ganga, the Har Ki Pauri area, the Dhanush bridge and the spiritual light of sunrise.
It also features a Shiva statue, ascetics and saints, and the trident and damaru, which are symbols associated with Sanatan tradition. The hills of Maa Mansa Devi and Maa Chandi Devi have also been included in the design.
The Mela administration had invited entries from young people and students in Uttarakhand for the Kumbh Mela 2027 logo. Hundreds of designs were received, after which a selection committee reviewed 13 outstanding and original entries.
The winning design was submitted by Madhu Sharma, a resident of Vikas Nagar, Jagjitpur, Haridwar. The official logo was finalised on the basis of her design.
Website to provide official information
The official website for Kumbh Mela 2027 is https://haridwarkumbh.uk.gov.in. It is intended to make verified information about the Kumbh more accessible to devotees, visitors and members of the public.
The digital platform will also present Haridwar’s religious identity to a wider audience. It is expected to help people follow information related to preparations and the organisation of the event through an official channel.
Song marks the approach of the Kumbh
The official Kumbh song was another major feature of the launch ceremony. It begins with the lines, “Sadhus and saints are filled with joy, the Kumbh festival has arrived,” expressing the excitement surrounding the festival and the faith of devotees.
Haridwar-based singer Raghav Raja wrote, composed and sang the song. The administration said it conveys the happiness associated with the Kumbh’s arrival and the enthusiasm of saints, ascetics and devotees.
Cabinet ministers Ganesh Joshi, Dhan Singh Rawat, Subodh Uniyal, Saurabh Bahuguna, Khajan Das, Bharat Singh Chaudhary, Madan Kaushik, Pradeep Batra and Ram Singh Kaida attended the programme.
Mela Officer Sonika, District Magistrate Mayur Dixit, Senior Superintendent of Police Navneet Bhullar, Information Director General Vanshidhar Tiwari and Chief Development Officer Dr Lalit Narayan Mishra were also present.
Additional Mela Officer Dayanand Saraswati, Additional District Magistrate Jitendra Kumar, Deputy Mela Officers Akash Joshi and Manjeet Singh, along with other senior officials from the mela and district administration, attended the event.
Conclusion
The launch of the logo, website and song gives Haridwar Kumbh Mela 2027 its first official public identity and provides devotees with a digital channel for information about the event and its preparations.
Frequently Asked Questions
Q. What was launched for Haridwar Kumbh Mela 2027?
The official logo, website and song for Haridwar Kumbh Mela 2027 were launched by Chief Minister Pushkar Singh Dhami.
Q. When and where was the launch held?
The launch was held on October 12, 2026, at the Mela Control Building auditorium in Haridwar.
Q. What is the official website?
The official website is https://haridwarkumbh.uk.gov.in.
Q. Who designed the official logo?
Madhu Sharma of Vikas Nagar, Jagjitpur, Haridwar, submitted the design used for the official logo.
Q. What does the logo show?
The logo includes Maa Ganga, Har Ki Pauri, the Dhanush bridge, sunrise, a Shiva statue, saints, the trident, the damaru, and the hills of Maa Mansa Devi and Maa Chandi Devi.
Q. Who created the official Kumbh song?
Haridwar resident singer Raghav Raja wrote, composed and sang the official song.
Q. What is the purpose of the website?
The website will provide devotees, visitors and the public with authentic information related to Kumbh Mela 2027 and its preparations.
